While this is an extreme example of the concept, y...

2010-05-15T15:43:58.701-05:00

While this is an extreme example of the concept, you'll see similar things in every race. Look at how James Perry's driving record has been introduced into the dist 93 legislative race and think of tweets you could do on that which would go viral in a similar way. In terms of the bulk of "political consulting," it's about Get Out The Vote (GOTV), unless you're lobbying for an issue. GOTV is about either getting your people fired up or suppressing the other side. While this particular tweet and story does neither, you can see where the principle applies.

But here's the thing, even if it's not such a lie, what about people who push products/causes/campaigns via Twitter in such ways as to get people to RT without reading? Your example is extreme, but what about when the candidate or issue is worthy? Is it OK to try to get something to go viral simply beause of the wording of a tweet?

Comments on TechChris.com: Tired of Political Spin

While this is an extreme example of the concept, y...